Put the power of the most advanced
Analysis Platform working for your business
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Take the guesswork out of Understanding your Audience
To get to the truth of audience intelligence, you have to go beyond what people say to how they feel.
Wantent’s proprietary AI platform
illuminates and analyzes the emotions inside people’s hearts and minds by tracking and analyzing their facial movements and microexpressions. We cut through bias, virtue signaling, social dynamics to reveal the raw authentic truth of what an audience really thinks, feels, needs and wants.
Better insights drive better business results
Optimize media targeting
Boost conversion
Improve creative impact
Reduce production costs
Increase ROAS
Expand research capabilities
Who do we support?
- Brands
- Research Agencies
- Content Creators
- Political Campaigns
- Organizations
- Media Companies
- Consultancies
What can we test?
- Advertising
- Episodes / Features
- News / Speeches / Training
- Concepts / Storyboards
- Scripts / Animatics
- Packaging / Print
- Digital / Social
What can we track?
- 20 emotions
- 4 Attention Types
- Empathy Tracking
- Pose & Gaze Detection
- Sentiment Analysis
- Content Attribute Mapping
- Recommendations
To capture consumers, first Capture their Emotions
90% of people’s emotions are made subconsciously based on emotions. Wantent tracks 20 emotional states in real time so you can REALLY know where an audience is engaged. Our reporting also flags problem areas or scenes where engagement drops.
With that information, you can hit the right notes at the right times to engage audiences and drive behaviors like never before.
Artificial Intelligence real Emotions
Our model has also been validated and calibrated by a team of cognitive psychologists experienced in identifying facial movements and micro-expressions as reflective of emotional states.
Our proprietary AI model employs sophisticated neural networks and has been trained on open, closed and proprietary datasets reflecting diversity of age, race and cultures. It’s also been trained on and tested against advanced EEG and brain test software renowned in medical and research fields.
Jennifer Lopez, Courtesy of Virgin Cruises Intermediate Limited
Audience Recruitment
We offer 3 recruitment options:
- International Audience (7 different languages)
- Domestic Audience
- Client Source
Testing 1, 2, 3
Project set up and Audience recruitment
Identification of testing goals, target audience details and logistics.
Custom test design and Implementation
Every meaningful test begins with knowing what we’re looking for. We’ll review the 20 emotional attributes we track to prioritize what’s most useful for you.
Reporting, Analysis and Recommendations
AI driven behavior and emotional reaction analysis, insights and recommendations.
COMING SOON: “Insights as a Service”
Wantent’s platform will be available in a self service model available via subscription. Soon, you will be able to run your own emotional analysis research and generate game changing insights nearly instantly - all on demand, right from your own computer.