Wantent is an AI-powered content intelligence platform providing insights from the audience. Our mission is to make a positive impact on a content production industry globally and contribute to improvement of watching experience.
Our unique solution captures the audience’s reaction to any video content, estimates viewers’ attitude and engagement during the watching, and provides recommendations for improvements.
We cooperate with video production companies, OTT platforms, TV channels, and Advertising agencies to discover actionable insights.
Any movie comes from the idea that can succeed on the market or not. We conduct a comparative analysis of pilots with or without the reference movie to identify the most engaging one and strengthen it. Wantent AI-powered models measure viewers’ involvement, attention level, viewability, bange-watching, and the reactions synchronicity to content.
We conduct a comprehensive analysis of the emotional reaction of viewers to the TV show. Considering the sociodemographic characteristics of the audience, we identify the moments of viewers’ distraction and loss of interest in the episodes, their emotional spectrum, and peaks.
We analyze the viewers’ involvement, attention level, emotional response during the watching long content in natural conditions. We automatically find the peaks of the audience dump and moments of distraction to evaluate and improve the video mounting.
We conduct a large variety of Ad-hoc studies based on the customer needs. We test pitch decks, documents, commercials, scenarios, and websites. Our algorithms can find the best-selling moments of the commercials and provide recommendations on placing branded elements in the advertisement.
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