Chemistry-Driven Spy Films on Netflix, Apple TV+, and Prime Video121212
APPLE/AMAZON STUDIOs
Spies, Love, and Streaming
In March 2023, we took a closer look at three spy film trailers showcased by popular streaming platforms — “Murder Mystery 2” (Netflix), “Ghosted” (Apple TV+), and “Citadel” (Prime Video). We were excited to see how each film's narrative revolves around thrilling espionage, magnetic chemistry between male and female leads, and an impressive cast of well-known actors. Delve into our analysis of these captivating trailers and discover what makes them stand out in the world of streaming content.
Most viewers enjoyed the chemistry between the lead actors, unexpected action scenes, and the sense of humor and suspense in all three films. “Murder Mystery 2” received the highest NPS score of 24%, followed by “Citadel” with 15%, and “Ghosted” with 13%. Most respondents preferred to watch Murder Mystery 2 through a streaming service, while Ghosted and Citadel had a more balanced distribution between streaming services and the theater. All three movies received high ratings, with “Murder Mystery 2” and “Ghosted” receiving average ratings of 8.9, and “Citadel” having a slightly lower rating of 8.6. Female viewers rated “Murder Mystery 2” slightly higher than male viewers, while male viewers rated “Citadel” slightly higher than female viewers.
PHOTO LEFT: IMAGE CREDITS: APPLE
PHOTO RIGHT: MATT DAMON AS SONNY VACCARO IN AIR. ANA CARBALLOSA/AMAZON STUDIOS
Top Insights
- The soundtrack and music choices help to set the tone and create a more immersive experience for the audience in all three films.
- The soundtrack and music choices help to set the tone and create a more immersive experience for the audience in all three films.
- The soundtrack and music choices help to set the tone and create a more immersive experience for the audience in all three films.
- The soundtrack and music choices help to set the tone and create a more immersive experience for the audience in all three films.
- The soundtrack and music choices help to set the tone and create a more immersive experience for the audience in all three films.
- The soundtrack and music choices help to set the tone and create a more immersive experience for the audience in all three films.
Evaluation of engagement and emotions
Murder Mystery 2 Trailer
The trailer has received positive feedback from viewers who enjoyed the chemistry between Jennifer Aniston and Adam Sandler, the action and comedic scenes, the cast of unique actors, the setting and beautiful scenery and sense of mystery and suspense. Other appealing aspects were the surprises and twists, the humor in general, the graphics and visuals, the music, and the recognition of other actors in the trailer. The majority of viewers did not find any aspects of the video least enjoyable. However, a few viewers mentioned that they did not enjoy the music, some of the dialogue, or certain cast members. The 10 most memorable moments from the video include the car explosion, Jennifer Aniston accidentally killing the driver with an axe, the scene with the elephant, and the action scenes in Paris.
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Based on the Net Promoter Score (NPS) provided for each movie, it seems that “Murder Mystery 2” is the most favored film, with an NPS of 24%, followed by “Citadel” with an NPS of 15%, and “Ghosted” with an NPS of 13%. The NPS is calculated by subtracting the percentage of detractors (people who did not enjoy the film or would not recommend it) from the percentage of promoters (people who enjoyed the film and would recommend it). A higher NPS indicates that a larger portion of the audience enjoyed the movie and would recommend it to others, while a lower NPS indicates a less favorable response from the audience.
In this case, “Murder Mystery 2” seems to have the most positive reception, while “Ghosted” and “Citadel” have lower NPS scores, indicating less overall satisfaction among viewers.
Possible header
Based on the Net Promoter Score (NPS) provided for each movie, it seems that “Murder Mystery 2” is the most favored film, with an NPS of 24%, followed by “Citadel” with an NPS of 15%, and “Ghosted” with an NPS of 13%. The NPS is calculated by subtracting the percentage of detractors (people who did not enjoy the film or would not recommend it) from the percentage of promoters (people who enjoyed the film and would recommend it). A higher NPS indicates that a larger portion of the audience enjoyed the movie and would recommend it to others, while a lower NPS indicates a less favorable response from the audience.
In this case, “Murder Mystery 2” seems to have the most positive reception, while “Ghosted” and “Citadel” have lower NPS scores, indicating less overall satisfaction among viewers.
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